Binge (2025)
UI/UX Design Concept

Time frame: 2 Weeks

Tools used: Figma

Binge is a speculative UI concept that critiques how adult apps—particularly dating platforms like Hinge—repurpose the gamified mechanics of children’s games to fuel engagement, addiction, and profit. Framed as a swipe-based food app with bright visuals and playful characters, Binge mirrors the dopamine-driven UX patterns we see in modern platforms: streaks, points, collectible rewards, and infinite scrolling.

The experience feels familiar and fun, but intentionally hollow—highlighting how easily childhood interaction models are re-skinned for adult users under the guise of “connection” or “choice.”

This project explores the ethical grey area where play meets manipulation, questioning how UX patterns originally designed to entertain kids now underpin some of the most addictive adult digital experiences. Through character design, gamified microinteractions, and satirical visual language, Binge exposes how interfaces can disguise profit-motivated behavior behind a layer of joyful design. It invites viewers to reflect on how much agency users really have in an ecosystem built on engineered habit loops.