Tools used: Figma, Premier Pro

The Popular Devil logo is an iconic part of American-based Hyperpop/Digicore collective Novagang's branding and image. And to celebrate this, they released a limited edition plushie with their devil in a business suit.

I was tasked to storyboard and create visuals for the social media advert for this plush toy, based on the audio given to me by the Novagang team.

Matching Novagang's rebellious and internet-based humor, the video was made to be a parody of fishy investment/dealership ads of the 2010s, post-ironically framing the plush toy as "The Most Secure Investment in Modern Finance".

The advert was positively received by fans and reached 68,000 viewers and received over 5,000 likes. Boosting Novagang's social media engagement and interest in merchandise by a significant amount.