Tools used: Figma, After Effects

"Don't bite the hand that feeds you" Was a phrase by Edmond Burke used in the 1800s as a way to shame the working class for resisting their rulers and was a way to make obedience sound like gratitude.

Nowadays, we see the people who "feed us" are often the same people that take from us such as corrupt governments and the ultra-wealthy billionaires exploiting working class labour.

This campaign was made inspire and encourage people to start "biting" the hand that feeds them and standing up to exploitation that keeps the general population docile.

I was tasked to script, storyboard and create a short promotional teaser for Retronyma's 2026 clothing collection that reflects this campaigns ethos.

The video is a parody of morally corrupt internal employee training videos for corporate jobs. One such example being one of Amazon's 2018 internal training videos that encouraged staff to avoid creating labour unions.

The video reached 22,000 views and received 2,000 likes on Instagram, boosting brand engagement.