Tools used: Figma, Premier Pro

As part of their release of limited edition embroidered Hats and T-Shirts, Novagang needed a promotional video to showcase the pieces and also tease the beginning of their new creative collective NG-X.

I created a fake gameplay video for a fictional game called "novagirl dressup". In-line with the group's internet-based visual identity and brand, the game was inspired by 2000's Adobe flash dress-up games.

In this video the player selects the limited time novagang merch and takes a photo of herself with it on. The video also features clothing that references members of NG-X.

The video reached over 110,000 viewers on instagram and received over 2,000 likes.